Sunday, May 15, 2011

What is Music Publishing (Micro Music Biz Version)?


Periodically, I sit on recording engineering, music production, and songwriting panels. It’s inevitable; I get asked this question, “How do you make money in the music business right now?” The answer is not a simple one. I recommend diversifying one’s talents to maintain a viable worthiness to potential clients. Meaning, one should learn how to record, mix, edit, master, produce, sing, play an instrument, operate lights, DJ, become an assistant, or manage. However, to the artist, I suggest learn how to write songs, register the songs with Copyright.gov, and maintain ownership of their copyrights.

Publishing=Pipeline Income. Basically there are four different areas of income from publishing: print, synchronization, mechanical, and performance.

Initially, publishing belongs to the copyright owner such as the songwriter. However, there are circumstances where the songwriter may assign that copyright to a third party such as a publisher, manager, or producer.

Often times song writers will work for bands to help them with lyrics and music to play, but here again, the writer of the song is the owner of it and gets the copyrights to it, and thus the publishing money.  One thing to recognize is that copyrights are not the same as sound recordings.  Someone can record a song and sell it to another band or company and then that particular company owns that recording, but they would not own the song.  The original writer will always maintain the copyright for that particular song.  The reason for this is the publishing money is connected to the copyright, so the owner will be the only one making money off of the song itself (Music-Law.com).

Once a songwriter understands the intricate details of copyrights, then he will be able to exploit, position, display, sell, distribute, and perform his song properly. Additionally, if someone wants to remake or sample from a particular copyrighted composition, the new derivative must be cleared and a fee must be paid in order to obtain the rights to perform, play, or sell the new version. There is an alternative to this called Creative Commons, whereby, the copyright holder grants a free license, but attribution must be given to the creator.

Another popular making money angle is sync licensing or synchronization. Sync licensing is a fee paid to the copyright holder to sync a musical composition to film, television, video games, theatrical performances, or musical videos. Once a person gets paid a sync fee, they have just received publishing income.

Performances and mechanicals are two other ways of deriving publishing income. Every time a song is played on the radio, television, and certain non-interactive Internet radio stations, the copyright holder receives publishing income.

Finally, there is one more type of publishing income called print licenses. Some compositions get printed and sold on sheet music. Publishing income is derived from this as well. Basically, there are many ways of generating income for a song. However, if an independent artist/songwriter intend on getting their song heard on a major broadcast level, he may have to sign to a major label of publisher. There are plenty of exceptions to the rule with the advent of Internet technology. Nowadays, there are more independent channels to assist with successful placements.

Ricco Lumpkins aka Vet Boi™

Sunday, May 8, 2011

Today's Music Producer


Many people covet becoming a music producer. They see the flashy lights, the paparazzi, the money, the parties, the girls or guys, and the Grammy Awards. They hear names such as Timbaland, Teddy Riley, Prince, T-Bone Burnett, Jimmy Jam and Terry Lewis, Dallas Austin, Polo da Don, David Guetta, Rodney Jerkins, Quincy Jones, Trent Reznor, RedOne, Max Martin, Dr Luke, Dr. Dre, Scott Storch, David Foster, and countless others.

What does it take to become a producer? What are some of the characteristics a producer should entail? First let’s clear the air on what a producer is not. Although a rising job title, a producer is not a beat-maker. There a plenty of misconceptions a beat maker is a producer. This is simply not the case. A beat maker is an integral part to the complete process, but is, in most cases equivalent to a musician, which is a hired hand.

Despite the digital evolution, today’s producer is the same as it has always been. He must be able to deliver records. Long Live Analogue.  I digress.

First, there are two types of producers: the executive producer and the record producer. The executive is primarily the business entity, label, or money guy. He has some say of the overall direction and creativity of the project such as Clive Davis. The definition of a record producer is one who delivers a record in a commercially viable form within budget and time constraints. The producer manages budgets, personnel (such as musicians, songwriters, background vocalists, vocal arrangers, engineers, and editors), selects studios, and oversees the creative process until the record is mixed, edited, mastered, and delivered to the label.

The producer does not have to be a full fledge musician, but has to know when to hire the right musician for the job. It would help if the producer knew some musical theory and had some arranging skills. There is nothing worse than an artist singing flat and/or in the wrong key. His job is to bring out the best artist performance. Perhaps, the song is too slow or fast. A producer must have some technical knowledge of the computer equipment and software he uses, whether it is Logic, Protools, Ableton Live, Record Reason, FL Studio, Garage Band, Sonar, Cubase, etc. These formats are known as Digital Audio Workstations (DAWs). Otherwise, he can hire an audio engineer or a technician to assist with his acquisition.

A producer has many characteristics or hats to wear to ensure delivery. He has to be an effective communicator, be able to read one’s emotions, be honest, be firm, be flexible, stage the right recording environment, be an avid listener, influential, have business savvy, and effectively manage time. Nonetheless, he has to be both A and B personalities. He has to deal not only with the creative side but the business as well. Meaning, he has to deal with the clients (investors), managers, attorneys, studios, musicians, A&Rs, and artists. In some cases he may be involved with the marketing, promotions, and radio personnel…

Ricco Lumpkins